Updated: May 5
Fashion today is the number two most polluting industry on the planet, second to the oil industry. It's using a big amount of natural resources and creating staggering environmental impacts.
We are only looking into the finished product, but it's not a wise way for our future, we need to change it.
What is fast fashion?
Fast fashion is a business model that uses rapid production and low-quality materials to bring inexpensive styles to the people every month, or even more often, and consumers buy and discard them within short periods!
Fast fashion became common because of cheaper clothing, but we haven't really factored in what the true cost is - harmful impacts on the environment.
“ Fast fashion isn’t free. Someone, somewhere is paying. ” - Lucy Siegle
What is slow fashion?
In the last few years in the fashion industry, changes started to happen, based on real truths about its influence on the planet, people, and animals. An increasing number of brands are rejecting the principles of Fast Fashion, as a more sustainable approach to making clothes comes to the fore.
Slow fashion is an awareness approach to fashion, which considers the processes and resources required to make clothing, focusing on sustainability. It involves buying better-quality garments that will last for longer and value fair treatment of people, animals, and the planet.
By sacrificing high-volume turnover, slow fashion delivers quality goods and upholds ethical manufacturing standards with a significantly reduced environmental impact.
Please spread the word and help slow fashion grow!